Category: Wine & Spirits

  • My First Time Running a Google Video Ad

    As a novice to video advertising, I was excited to explore the world of Google Ads. However, I soon realized that the process can seem daunting and confusing, with decisions to be made about the type of campaign, where to run it, and managing expectations for ad performance. Despite these initial hurdles, I was able…

  • Clash: Marketing vs Sales

    When it comes to generating revenue in a company, the question of which department is responsible, marketing or sales, often arises. The technical answer is sales. However, the truth is that both departments play a vital role in driving revenue and ensuring the long-term success of the company. RESPONSIBILITIES Marketing is responsible for creating brand…

  • Lessons Learned: Creating & Analyzing YouTube Ads

    Creating a 1 minute YouTube ad can be daunting for a first-timer, but with the right mindset and approach, it can also be a fun and rewarding experience. My ad was about the elemental formats within music, and I wanted it to be simple, expressive, and attention-grabbing. The Process Recording my voiceover was a challenge…

  • Unlock the Potential of Your Instagram Marketing with These Top 5 Key Performance Indicators

    Instagram is a game-changer for businesses looking to connect with their audience, build brand awareness, and drive conversions. But with so many metrics to track, it can be challenging to determine which ones are the most impactful. That’s why we’ve put together this guide to the top 5 Key Performance Indicators (KPIs) that every digital…

  • What’s the Price Anyways?

    As a marketer or business owner, it’s essential to understand the margins in the wine and spirits industry. With the proper knowledge, you can make intelligent decisions that boost your profits and keep your customers happy. So, let’s dive into the nitty-gritty of margins in the wine and spirits industry. Wines First, wine typically has…